Jun 18, 2022
In Fashion Forum
Some of BERT's capabilities may seem similar to Google's first artificial intelligence method of understanding queries, Rank Brain. But, these are two separate algorithms Industry Email List that can be used to inform search results. “The first thing to understand about Rank Brain is that it works alongside normal organic search ranking algorithms, and is used to make adjustments to the results calculated by those algorithms,” said Eric Engel, CEO of Industry Email List Proficient Digital. Rank Brain adjusts the results by examining the current query and looking for similar past queries. Next, it examines the Industry Email List performance of search results for these historical queries. “Based on what it sees, Rank Brain can adjust the results output Industry Email List of normal organic search ranking algorithms,” Engel said. Rank Brain also helps Google interpret search queries so it can show results that may not contain the exact words in the query. In the example below, Google was able to understand that the user was looking for information on the Eiffel Tower, while the name of the tower did not appear in the query "height of the monument in Paris". “BERT works in a completely different way,” Engel said. “Traditional algorithms try to examine the content of a page to understand what it is about and what it may be relevant for. However, Industry Email List traditional NLP algorithms can usually only look at the content before a word OR the content after a word for additional context to help it better understand the meaning of that word. The two-way component of BERT is what makes it different. As mentioned above, BERT looks at content before and after a word to inform its understanding of that word's meaning and relevance. "This is a critical improvement Industry Email List in natural language processing, because human communication is naturally complex and intricate."