Since these trends only last a few days, or worse, a few hours, it is very important that you latch on to trends quickly. Newsjacking 1) Twitter Advertising Continue reading below The Twitter feed and hashtags are a great source of news. We also follow a number of popular influencers and people who don't waste a minute tweeting something new, unique and offbeat. 2) Reddit Reddit is the best source to find out not just what's going on, but also what everyone is saying about it. The best community and the best discussion on anything and everything! 3) Social listening tools We use Brand Watch to make sure that we're not only on top of all the trends, but also that we can reach as many influencers as possible who can post our content.
We also use analytics to determine the best time (day of the week, time) to post content. Once you find interesting topics, don't waste time hair masking service writing about them, lest you want to be labeled as a blogger too. Evergreen Content If posting newsworthy content immediately is imperative, what about evergreen articles like opinion pieces? Every blogger has at some point written a thought-provoking opinion piece that can be considered timeless, or an e-book that lasts for years. However, the timing of posting such content is very important. For example, posting about global warming in December, a winter month, would be unwise. However, publishing an article on the same topic on World Environment Day will do wonders for the cause of environmental protection.
Advertising Continue reading below In conclusion No matter how good your content is or how long you spent writing it, the fate of your post is sealed by when and where you post it. Some posts are meant to live on your own blog, while some, like opinion pieces, should be thrown to the lions, where they can be picked up by an informed audience. Find out what works best for you! Visit our Marketing Nerds Archive to listen to more Marketing Nerds podcasts! In this episode of Marketing Nerds, SEJ editor Kelsey Jones was joined by John Jantsch, founder of Duct Tape Marketing and co-author with Phil Singleton of the new book SEO For Growth.