An example of a featured image on a blog post For help selecting an image for your post, read "How to Select the Perfect Image for Your Next Blog Post" and pay close attention to the section about copyright law. Visual Appearance No one likes an unattractive blog post. And it's not just pictures that make a post visually appealing — it's the formatting and organization of the post, too. In a well-formatted and visually-appealing blog post, you'll notice that header and sub-headers are used to break up large blocks of text and those headers are styled consistently.
Here's an example of what that looks like: Visual appearance example in a blog post Screenshots should always have a similar, defined border so they don't appear as if they're floating in space — that style should stay consistent from post to post. Maintaining this fax number list consistency makes your content look more professional and easier on the eyes. Topics and Tags Tags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a blog tagging strategy.
Think of tags as "topics" or "categories," and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those. 10. Upload your post into your CMS. You filled out your blog post with all the optimized content you can, now is the time to publish it in your content management system. You can opt to post your content immediately, save it as a draft, or schedule when you want it to be posted live in case you adhere to a posting schedule. 11. Determine a conversion path (what you want your audience to do next). A conversion path is a process by which an anonymous website visitor becomes a known lead.