Gmail and other internet service providers are making it tougher to get your emails delivered. Due to smarter spam filtering algorithms and features Special leads like Gmail’s category tabs, your emails may not even make it to the recipient’s primary inbox, let alone get seen. While you could always ask your subscribers to add you to their address book or move Special leads your emails into their primary inbox, these requests demand action from them and may not happen.
Instead, the best way to get your emails into their primary inbox Special leads is to keep your subscribers engaged and maintain a high open and click-through rate. This means that email marketers need to shift their attention towards driving better engagement. To effectively engage your audience, you need to be equipped with relevant, innovative email marketing strategies. Integrate Special leads these three things into your email campaigns to drive engagement Special leads and get your emails delivered and clicked on: 1. Use HTML